Led a team of 10 designers across the real estate portfolio (Homegate, ImmoScout24, Flatfox), with a strong focus on AI-driven product innovation. Introduced and scaled a unified design system across the organization, aligning real estate with other verticals including Ricardo and AutoScout24. During the merger of Switzerland's two leading real estate platforms, shaped AI-powered user experiences that supported discovery, decision-making, and trust. Designed and implemented core AI components for both customer-facing products and internal tools, enabling smarter workflows, faster experimentation, and data-informed design decisions.

Led and mentored a team of 8 designers ranging from junior to senior, delivering end-to-end UX solutions for global clients including Nestlé, VTB, and Rabobank. Defined UX strategy and quality standards across complex, enterprise-scale projects, working closely with product and business stakeholders. Founded and directed the company's UX Academy in collaboration with Elisava (Barcelona) and the UX Academy Amsterdam, creating a structured program that guided newly graduated designers into professional roles at high-tier companies. Built a strong talent pipeline by combining real client work, mentorship, and academic rigor, bridging the gap between education and industry practice.

Joined Rakuten as part of the core team responsible for the fusion of two widely used e-reading and audiobook devices into a unified hardware and software ecosystem. Contributed to the design of a global product serving European and American markets, with dedicated adaptations for the Japanese market, where manga consumption strongly shapes user behavior. Worked closely with distributed teams across multiple time zones and cultures, aligning design decisions at scale. Took ownership of creating and maintaining a design system to accelerate ideation, ensure consistency, and keep cross-functional teams synchronized throughout development. Led the design of two key product features, which contributed to the product receiving the Red Dot Design Award for Best Product in the e-reading category.

Led Smart Home experience revamp. Conducted user testing for home technology installation. Developed heating system architecture study in partnership with Junkers.

Developed the "Vertragsmanager App" concept. Implemented mobile and tablet responsive design solutions.

Worked on various digital projects including the Fitness First mobile app. Transitioned from art direction to focused UX design work.