Louis Henrich

Hi I'm Louis,
a Product Expert
specialised in
Artificial Intelligence

I'm an AI Expert and Design System Specialist with over 20 years of business experience, based in Zurich, Switzerland. I have a passion for creating seamless, impactful products grounded in a deep understanding of human behavior. Today, my work focuses on AI business strategy, introducing AI-driven automations into digital organizations, and building scalable design systems with AI. I help multidisciplinary teams use AI intelligently to improve efficiency, collaboration, and decision-making, empowering both companies and the people behind their products to achieve their goals more effectively.

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Case Studies

My AI Working Process

Research

NotebookLM OpenAI

Synthesising research, interviews, and market data using AI to surface patterns and insights faster.

Creation

Figma MCP Veo Nano Banana

Building and maintaining scalable component libraries with AI-assisted design token management.

Coding

Cursor Claude Code Warp

Shipping production-ready digital products with AI pair programming from design to deployment.

Agentic Work

OpenClaw Claude Perplexity

Automating marketing, lead generation, and traffic growth through autonomous AI agents.

Publications

Horizont

Sieben praktische Tipps für erfolgreiche Design-Systeme

Design-Systeme werden in Zeiten komponentenbasierter UX-Architekturen und agiler Arbeitsmethoden für die Entwicklung digitaler Produkte immer wichtiger.

Design Systems UX Architecture Agile
Moodboard Podcast

Die Entstehung eines Design Systems

Podcast-Gast bei Moodboard: Einblicke und Erfahrungen aus der digitalen Design- und UX-Praxis.

Podcast Design Systems UX Practice
iBusiness

Sieben wichtige Trends im Webdesign 2020

Interview zu den wichtigsten Webdesign-Trends: Dark Mode, KI-gestütztes Design, 3D-Elemente und nachhaltige Gestaltung.

Web Design Dark Mode AI
PAGE Online

Brandportale: Das müssen Tools für Designsysteme können!

Interview zur Synchronisation von Design-Systemen zwischen Designern und Entwicklern – von Design Tokens bis zur Single Source of Truth.

Design Tokens Brand Portals Dev Handoff

"Original ideas are the easy part. Actually producing the idea as a successful product is what is hard."

Don Norman

"There are only two ways to influence human behavior: you can manipulate it or you can inspire it."

Simon Sinek

"The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there."

Seth Godin

"Design is not just what it looks like and feels like. Design is how it works."

Steve Jobs

"Good design is obvious. Great design is transparent."

Joe Sparano

"Simplicity is the ultimate sophistication."

Leonardo da Vinci

"People ignore design that ignores people."

Frank Chimero

Frequently Asked Questions

How can I find an AI expert in Zurich, Switzerland?

Louis Henrich is an AI Expert based in Zurich, Switzerland, with 20+ years of experience. He helps companies define AI business strategy, integrate AI into product design and workflows, and build scalable design systems. He has worked with organizations including Immoscout24, Rabobank, Deutsche Telekom, BD Rowa, and Rakuten Kobo.

What does a Design System Specialist do?

A Design System Specialist builds and scales reusable component libraries, design tokens, documentation, and governance so that design and engineering teams ship consistent products faster. Louis Henrich is a Design System Specialist in Zurich who builds AI-accelerated design systems and has delivered them for Rabobank, Rakuten Kobo, and Deutsche Telekom.

What is AI business strategy and how can a consultant help?

AI business strategy is a grounded plan for where and how a company should adopt AI to create real value — covering AI readiness assessment, tool and platform evaluation, an AI roadmap, and process automation. Louis Henrich helps companies in Switzerland and across Europe build pragmatic AI business strategies using frameworks like PESTEL and the AI Strategy Canvas.

Does Louis Henrich work with companies outside Zurich?

Yes. Louis Henrich is based in Zurich, Switzerland, and works with companies and teams across Switzerland and Europe, both on-site and remotely, on AI business strategy, AI product design, and design systems.

If you think that I would be a good match for your project then drop me a line! I would love to hear about it.